Etnies Shoe Box - Chris Joslin Birthday Jam

Lake Forest, California

We’ve had a long relationship with Sole Technologies which is the parent company for Etnies, eS, Emerica, 32 and Altomont.  We’ve had a lot of respect for (owner) Pierre - being one of the very few companies in the skateboard industry not bought out by venture capitalists. Our good friend hit us up from Etnies letting us know that Chris Joslin was celebrating his birthday in March. 

In preparation for the birthday Etnies wanted to do an event at their skate park in Lake Forest and present Joslin with a birthday cake and a full size skateable shoebox. 

Etnies Chris Joslin Birthday Jam

The shoebox was going to be a little bit customized by adding hinges to one side so that the box could be opened up like a normal shoebox and Etnies was going to put several pairs of shoes inside to give away to the local skaters. We then had to coordinate with a graphic designer the mock up for what the shoebox would look like.  We took those plans and built the shoebox.  

OC Ramps Etnies Shoe Box Chris Joslin

We also worked with our local sticker company to create the decals for the shoebox. 

Etnies Shoe Box Chris Joslin OC Ramps

A couple days before the event we delivered the box to the skate park. The day of the event was incredible. There were a ton of skateboarders riding with the pros including the whole Etnies skate team! Here’s some rad clips of the birthday shredder with his shoe box!


The birthday jam offered some free grub & drinks for all to enjoy. Including bomb steak and chicken tacos by Wahoo's.  Also had fresh açai bowls and plenty of bottled water. Etnies knows how to throw a party! We’re very grateful for the opportunity to continue our relationship with the people at Etnies. We hope for more fun events in the near future.